SUPERDRY
GLOBAL CAMPAIGN

Time to Get Real

THE NEW REAL FRAGRANCES
Introducing the first fragrance campaign for Superdry. An expression of authenticity,
and an invitation to let go of all filters, embracing your adventurous self.



CREDITS
Creative Director: Filippo Fornasini, Tom Hutt
Art Director: Caroline Pusset
Director & Photographer: Laurie Bartley
DP: Alex Lockett
Stylist: Clara Grelié
Hair & Makeup: Louise Garnier
Set Designer: Bara Prochazkova
Talents: Khalil Saidane, Tanya Davolio,
Ambre Madianna, Ziyad Thupsee, Iana Vasileva



FONDAMENTALE.
GLOBAL CAMPAIGN




SUPERDRY

Time to Get Real

THE NEW REAL FRAGRANCES



Introducing the first fragrance campaign for Superdry. An expression of authenticity, and an invitation to let go of all filters, embracing your adventurous self.



CREDITS

Creative Director: Filippo Fornasini, Tom Hutt
Art Director: Caroline Pusset
Director & Photographer: Laurie Bartley
DP: Alex Lockett
Stylist: Clara Grelié
Hair & Makeup: Louise Garnier
Set Designer: Bara Prochazkova
Talents: Khalil Saidane, Tanya Davolio,
Ambre Madianna, Ziyad Thupsee, Iana Vasileva


FONDAMENTALE.