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Every challenge deserves a reward. The iconic Lacoste crocodile is ready for a magical match, set on the most festive tennis court the world has ever seen.
A full 360° holiday campaign imagined and executed by Fondamentale, including the main film, key visuals, and digital stories and assets for online and retail impact.
Client: Lacoste Parfums
Creative Agency: Fondamentale.
Directors: Filippo Fornasini & Jeff Boyd
Art Director: Caroline Pusset
Storyboard: Cyril Terpent
Production: Boogie Nights
Post-Production: Haymaker FX
Music & Sound Design: Sacha Rudy